Meadowhall: Soft toy shop It's Soo Fluffy launches selling brands including Jellycat, Steiff and Disney

A soft toy shop described as a ‘collector’s dream’ has opened in Meadowhall’s section for independent stores.

‘It’s Soo Fluffy,’ which takes its name from a scene in Universal Pictures film Despicable Me, sells brands including Jellycat, Steiff and Disney.

It is based in The Lanes, an area of small units near the Oasis Food Court.

Announcing the launch on its Facebook page, Meadowhall, wrote: ‘Selling all things fluffy and cuddly with brands Jellycat, Steiff and Disney, it's a collector's dream!’

Gary Gittins, store owner said: “As a genuine, independent, family-run business we’ve been blown away by the reaction to our new store opening in The Lanes.

“We’re incredibly grateful to Meadowhall and all our loyal customers for their support, and we’re looking forward to welcoming some new visitors to It’s Soo Fluffy, where we’ll have new stock arriving every day in the run up to Christmas and into the New Year.”