Sheffield Wednesday's new away kit revealed - design takes inspiration from iconic 90s shirt
The Owls have released their new away kit
Sheffield Wednesday’s new away kit for the upcoming 2026/2027 season has been unveiled.
The Owls teased the strip with short clips from Budapest, where Wednesday were training last week, with the caption ‘Captured on the road, for the road’. The much-anticipated yellow and black Umbro design has now been confirmed with the slogan ‘Inspired by our story, ready for the next chapter’, with David Storch one of those featured in the promotional video, along with Max Lowe, Sil Swinkels and Callum Slattery. The shots were taken last Thursday afternoon and some of the footage was taken at Szimpla Kert - a popular drinking spot for tourists.
Wednesday’s partnership with Umbro has been hugely welcomed, something many fans have wanted for years, with a lot of The Owls’ best days in those shirts.
The club said: “The design takes inspiration from the iconic 1992-93 away shirt, reimagined for a new generation of Wednesdayites. The new shirt features a bold yellow and black colourway, combining a classic look from the club’s past with a contemporary Umbro design. Paying tribute to one of the club’s most memorable away shirts, the 2026-27 away kit blends Wednesday’s heritage with a modern identity for the season ahead.”
Like the home kit, broadband and mobile provider Fibrely is the front-of-shirt partner, alongside sleeve partner Wolf Competitions. The strip can be pre-ordered now via the club’s official website.
Speaking about the partnership with Umbro, Owls chief executive officer, David Bruce, previously said: “We are delighted to welcome Umbro back to Sheffield Wednesday at such an important moment in the club’s journey. Umbro is a brand with deep authenticity and a strong connection to our supporters, making this partnership a natural fit.
“We are excited by the quality of the products already developed for 2026–27 and incredibly grateful for the way Umbro has worked with us to deliver an outstanding range within an exceptionally challenging timeframe.
"More importantly, our supporters deserve the very best. This agreement represents an important step forward in improving both product and overall retail experience for our fans.”