And Sheffield Wednesday have been linked with a whole host of players already since the month started – some realistic, some not so.
Wednesday’s is a name that attracts attention and so can often be linked to players, such is the nature of football these days.
With one over the line, the club are expected to do more business and will no doubt be paired with a handful of new names as the weeks roll by. But it may not be easy.
Speaking last week ahead of the addition of Jordan Storey on loan from Preston North End, Owls boss Darren Moore gave a little insight into the difficulties being faced by clubs looking to add players in this window.
Wednesday are limited to free transfers and loans as per the terms of their sanction for the late payment of players last year.
Moore said: “Clubs are not allowing them to come, they’re holding on to their players… That’s one of the aspects of it. And what can you do?
“You want them to come, you want to try and bring them in. It’s not just about central defence, there are other areas as well.
“We need cooperation from all areas for it to happen. You have to remember that the other parties who are allowing us to speak to players don’t owe us anything really - they have to look after their own purposes.
From Premier League starlets to MLS-based Scottish internationals, here’s a run-down of the who has been linked and what’s been said on each rumour.