And Sheffield Wednesday have been linked with a whole host of players already since the month started – some realistic, some not so.
Wednesday’s is a name that attracts attention and so can often be linked to players, such is the nature of football these days.
With one over the line, the club are expected to do more business and will no doubt be paired with a handful of new names as the weeks roll by. But it may not be easy.
Speaking last week ahead of the addition of Jordan Storey on loan from Preston North End, Owls boss Darren Moore gave a little insight into the difficulties being faced by clubs looking to add players in this window.
Wednesday are limited to free transfers and loans as per the terms of their sanction for the late payment of players last year.
Moore said: “Clubs are not allowing them to come, they’re holding on to their players… That’s one of the aspects of it. And what can you do?
“You want them to come, you want to try and bring them in. It’s not just about central defence, there are other areas as well.
“We need cooperation from all areas for it to happen. You have to remember that the other parties who are allowing us to speak to players don’t owe us anything really - they have to look after their own purposes.
From Premier League starlets to MLS-based Scottish internationals, here’s a run-down of the who has been linked and what’s been said on each rumour.
5. Haydon Roberts
A talented Brighton youngster, Roberts is a sought-after left-sided defender. Wednesday are thought to have been leading the race to sign him ahead of stiff competition from the Championship, although reports have circled more recently suggesting the Owls have cooled their interest. One to keep an eye on. Photo: James Williamson - AMA
6. Josh Ruffels
Another one whose profile made sense when linked with Wednesday several weeks ago, Huddersfield left-back Josh Ruffels knows League One well and has had limited opportunity in West Yorkshire, but it was made clear early doors the Terriers had no intention of sending him elsewhere. Photo: John Early
7. Danny Batth
One that got away, perhaps. A former Owl and a popular figure at S6, Batth looked close to signing for Wednesday but moved to Sunderland earlier this week amid reports of a gazumped contract offer. Photo: Robbie Jay Barratt - AMA
8. Alfie May
A former Doncaster Rovers forward, May was fleetingly linked with Wednesday and a handful of other clubs last week. Now at Cheltenham Town, those links were all but rubbished when he signed a new contract with the club a few days later. Photo: Visionhaus