Sheffield United's unusual transfer market tactic pays off again as James McAtee checks in from Man City
Sheffield United’s comprehensive pitch to prospective new signings includes a detailed analysis of their weaknesses and areas for improvement as well as their strengths, with a similar presentation paying off in their pursuit of Manchester City’s James McAtee.
With Paul Heckingbottom acknowledging that United cannot compete with their divisional rivals in terms of transfer fees or wages on offer – despite spending two of the last three years in the Premier League – the Blades boss and his coaching staff instead prepare detailed pitches to present to each prospective signing in a bid to convince them to choose Bramall Lane as their next destination.
McAtee was impressed with what Heckingbottom had to say when the two met recently and the England youth international was shown around United’s facilities. But the talk wasn’t all about what United could do for McAtee, and also featured what will be expected from the 19-year-old after his loan move was officially confirmed.
“It’s about being really clear on their role in the team and what it's going to look like,” Heckingbottom told The Star.
“If we didn't think they could perform, it's pointless talking to them. You have got to push them; we want better all the time.
“If they were coming here to be comfortable and thinking they are in the team, they are going to have a shock when our lads don't allow them to do that.
“It's a waste of time. So they need to know that we work hard, that the standards need to be high and they need to perform.”
The tactic also worked in the case of Anel Ahmedhodžić, the Bosnia and Herzegovina international defender who made a £3m move from Malmo earlier this summer.
“He's not the finished article so when I first sat down with Anel and spoke to him in January, one of the things he really bought into was the fact that we had spotted all his weaknesses in his game and where he needed to improve.
“We identified how we would improve him in that area and why we would be good for him.”