Coca-Cola Christmas truck tour 2021 confirmed: will it come to Sheffield this year
Coca-Cola has announced its iconic Christmas truck tour will return for 2021, after being cancelled last year due to the Covid pandemic.
In 2019, the festive lorry visited 19 locations from London to Leeds - but snubbed Sheffield.
Where will the Coca-Cola Christmas truck tour visit in 2021?
The route has not yet been confirmed, however the soft drink company has dropped clues about the 2021 Coca-Cola Christmas truck tour on its social media channels.
Typically, the company usually announces the tour in the middle of November - but is still being tight-lipped at the moment about its ‘Holidays are Coming’ advert and the truck tour.
One Twitter user said: “Are holidays and also more important the truck coming this year?”
The company replied: “Our lips are sealed, Matty.”
Coca-Cola responded to another Twitter user’s request for information and said: “We're not revealing anything just yet, but keep an eye on our socials.”
Another Twitter user asked about the advert, and said: “Come on @CocaCola_GB think you’ve let us wait long enough now for this to be on the telly…give us a clue on when we can see it.”
In response the brand said: “It won't be long, Becca…”
Fans of the beverage should therefore head to the company’s official social media channels to be the first to hear about the Christmas truck tour dates for 2021.
When was the last Coca-Cola Christmas truck tour?
In 2019, the Coca-Cola Christmas truck visited 20 stops across the UK delivering free drink samples of the popular beverage invented by Dr John S Pemberton in 1886 in Atlanta, Georgia.
The company also gave customers a chance to buy personalised glass Coca-Cola bottles.
The lorry stopped at Sainsbury’s and Asda supermarkets and shopping centres across the UK, but did not stop in Sheffield.
The 2019 tour stopped in Edinburgh, Cardiff, Taunton, Newcastle, Leeds, Bristol, Portsmouth, Gainsborough, Manchester, London, Dudley and Liverpool.
When did the Coca-Cola truck last come to Sheffield?
The Coca-Cola truck stopped off at Fox Valley on Saturday, November 17 and Sunday, November 18 in 2018.
There was also a market, with lots of street food stalls, live entertainment and festive fairground rides.
Will Coca-Cola be partnering with Crisis again this year?
In 2019, the brand partnered with Crisis - the national charity for homelessness.
As part of the partnership, Coca-Cola pledged to donate 10p for each can recycled by visitors at the truck tour.
It is not yet known whether the brand will be committing to a similar pledge on the truck tour this year, but continues to promote recycling on its social media channels.
What is the Coca-Cola truck and why is it famous?
The Coca-Cola truck emerged from the drinks company’s festive ‘Holidays are Coming’ advert, which first hit screens in 1995 - making this the sixteenth year of their festive campaign.
Often regarded as the start of the festive period, the Coca-Cola Christmas advert is a sign that December is just around the corner.
The Star has contacted Coca-Cola for comment and will bring you updates as soon as we receive them.