Milestone Sheffield: entrepreneur gives update on Wig & Pen, Craft and Dough and famous restaurant
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Matt Bigland said he had handed back the keys to the Wig & Pen on Campo Lane, the sale of Craft and Dough in Kelham Island was going through and they were ‘in talks’ over the sale of the Milestone restaurant.
The three had a big impact on Sheffield food’s scene and put Matt Bigland’s company - The Milestone Group - on the map.
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Hide AdIt went on to open the Cutlery Works in Neepsend and launch a payment app. The firm will also run the Cambridge Street Collective food hall in the Heart of the City 2 development which will be twice the size of the Cutlery Works.
Speaking to an online audience, Mr Bigland said their focus was now on food halls and investing in up and coming brands.
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He added: “It’s the end of a chapter for us. It’s been an emotional one.”
The Milestone was in the vanguard of development in Kelham Island when it opened in 2006.
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Hide AdIt received a huge boost after appearing on Channel 4’s Gordon Ramsay’s Best Restaurant in 2010.
The Wig & Pen was popular with lawyers and journalists and expanded to offer pizza and sushi. Craft and Dough, at Kelham Square, was one of the first of a new wave of independent pizza firms. It is the only one still operating - the Wig & Pen and Milestone did not reopen after coronavirus restrictions were lifted.
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Asked about his mistakes, Mr Bigland said: “It’s holding on to something for too long. We could have sold The Milestone for a better price when we were passionate about it.”
He also said taking over Fancie on Ecclesall Road had been a ‘disaster’.
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Hide AdOn the future of food, he said: “We don’t need any more burgers’, and he wanted to show Sheffield was ‘more than just Cutlery Works, Kommune and Joro’ by showcasing Saudi, Afghan and Ethiopian foods.
He added: “I love Sheffield and want it to be a Mecca for food. But there’s so much you don’t see. On holiday you explore the Spital Hills of this world, but at home we don’t. It’s people cooking regional foods from the heart.”
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