West Street shops: YSM designer clothing firm opens on famous Sheffield city centre street
One of Sheffield’s most famous streets has a new shop - in the form a designer clothing store
YSM has opened up in what was Adnan’s takeaway, on the corner of West Street and Rockingham Street, with a discount offer for the first few days of trading.
It marks a return to Sheffield for the name, with a YSM store previously trading on the corner of Devonshire Street and Westfield Terrace.
Signs outside the new building describe it as selling luxury streetwear and designer fashion, and lists Acne Studios, Dsquared, Casablanca, Billionaire Boys Club, Off-White, Amiri and Palm Angels. It adds they buy, sell and trade.
A notice adds they are running an opening offer of 40 per cent off everything in the store.
YSM on Devonshire Street closed in 2023.
Manager of the new shop, Torell Clayton, said he had hoped to open the new shop a couple of weeks before Christmas, but it had been delayed, and finally opened on Christmas Eve.
He said: “We stock designer gear that everyone is looking for, like Dsquared, Off-White, Casablanca - really smart streetwear, that’s what we’re going for, that’s the vibe we’re going for.”
“We do consignment as well, were if there’s anything that you can’t sell yourself, or if there’s a big brand that you want to get as much as you can for, bring it in, we’ll take a look at it, and sell it for you.”
He said there were more brands lined up to add to the stock in the next couple of weeks.
He said he thought it was important to have designer clothes shops in Sheffield, because people do not want to travel to Meadowhall every day.
The store, which has also traded online, describes itself as an ‘independent luxury retail concept in the heart of Sheffield city centre’.
The venue had been empty since it was Adnan’s, a kebab shop operated on West Street for decades.
Stay up to date on all of the latest news stories in Sheffield and South Yorkshire with The Star’s daily newsletter, sign up today.
For 25 years, it was a staple of West Street, with party-goers flooding through the doors until the early hours of the morning.
But it closed in the summer of 2024, with the interior ripped out.
A planning application had previously been put in to Sheffield Council asking for permission to turn the site into a cafe, although at the time it was stated that a ‘preferred occupier’ was currently undetermined.