Sheffield Wednesday reveal new third shirt to complete 2026/27 kit line-up
Sheffield Wednesday have launched their third strip for the 2026/27 season.
Sheffield Wednesday have officially unveiled their third kit for the 2026/27 campaign.
After releasing their home and away strips in July, the Owls have now completed their kit line-up for the current season with the launch of a midnight navy design.
Created in partnership with Umbro, who were installed as the club’s new kit manufacturer ahead of the 2026/27 campaign, the navy strip features striking coral pink accents. As with the home and away kits, Fibrely features as the front-of-shirt sponsor.
Inspired by Umbro’s 2026/27 established curve aesthetic, the design takes a trend-driven approach to pattern and tone, creating an adaptable look for both the pitch and the street.
Owls brand director Oscar Chamberlain said: “The response to our kits this season has been exceptional. What we have collectively achieved with Umbro in such a compressed timeframe is testament to the strength of the partnership and the teams behind it.
"We are on course to at least double the number of shirts sold in any previous season in the club’s history, following record-breaking online and in store launches.
"We’ve also collaborated with some brilliant Sheffield creatives throughout the summer, bringing each kit to life in a way that feels distinctive to Wednesday and representative of our city. Umbro’s return has really resonated with Wednesdayites and, with all three kits now available, we’re incredibly excited to see that relationship continue to grow.”
Head of Partnerships at Castore/Umbro, Dan Phillips added: "We’re incredibly proud of what Umbro and Sheffield Wednesday have achieved in such a short space of time. Working closely with the club, we’ve delivered outstanding sales performance and are proud to have played our part in what has been a truly transformational period for the club.
"We’ve launched two fantastic kits that have been embraced by supporters, and we’re hugely excited to reveal our third kit for the 2026-27 season. We’re confident it will be another hit with supporters as we continue to build on the momentum and deliver for the club throughout the season and beyond.”
Wednesday have confirmed the new shirt is available to purchase now both at the Owls Megastore and online.