Sheffield Wednesday fans: players will turn you down, don't take it personally
For better or worse, the transfer window is in full swing
Transfer windows bring out the worst in some football fans.
The sheer thirst for news and speculation draws out snappy takes hotter than this week's weather.
A player could be linked to your team and, as is everyone's right, there will be an opinion on it. 'Not what I was hoping for' or 'yes, he's just what we need' or 'nah, we can do better' or 'get him signed' etc, etc.
Then, as is always going to happen to everyone, your club might not manage to bring in a particular player as he decides to go somewhere else.
Sometimes the club gets the blame, sometimes the player gets the blame. But on every occasion there will be a reason.
There's a fair chance you won't like it, regardless, but there's a reason nonetheless.
It might be that the club simply didn't feel there was value in the cost. Or the player may just simply prefer to go somewhere else.
The latter happened this week in a transfer where Sheffield Wednesday were on the periphery.
Reports suggested that Kyreece Lisbie - the forward who last season impressed for Colchester United - had caught the attention of a number of League One clubs, one of those being Wednesday, while Reading and Huddersfield were also mentioned.
It later transpired that Lisbie - just 22-years-old, Essex born and with a short career that hasn't stretched far beyond the surrounds of London - would be likely to be heading to the Royals. Furthermore the apparent reasoning behind the decision was partly that he would prefer to play closer to home.
What came from that from some Owls fans on social media was a little bit odd.
Some hammered the lad and said he lacked ambition, claiming that Wednesday is a much better prospect for a rising talent and intimated that if you want to be a footballer then sometimes you simply have to move away from home.
It begged the question, what would those same Wednesday fans make of Max Lowe?
It's currently expected that the Owls left back, who will soon be out of contract at Hillsborough, is prepared to agree a new deal and stay with Wednesday.
Max Lowe is absolutely not a League One full-back, he's much better than that and there would be a queue of Championship teams willing to sign him. So is he showing a lack of ambition in staying at a club that will be playing at a level below his abilities?
Was Barry Bannan lacking ambition when he stayed to play in League One the last time Wednesday were relegated?
Loyalty will definitely play a part, of course. But so too will being settled and doing what's best for you and your family.
Given the size of the rebuild this summer, Wednesday are going to be linked to a huge number of players. A lot of them will go somewhere else and that's ok.
The positivity that is currently enveloping S6 doesn't stretch everywhere. As things stand, regardless of the incredible forward strides the club have taken in the past few months, they are still a club who will be playing in the third tier of English football next season and who were an absolute basket case not long ago.
You can understand some may still harbour a little caution.
And you should also be able to understand that sometimes players need the comfort blanket of being near home to get the best out of them.
The number of young players whose careers went downhill because they found themselves a little isolated and lonely at a pivotal stage of their personal development is immeasurable. Some need to get away, others need home comforts. It's important to bear in mind that when a player turns you down - and they will - there will be all manner of reasons behind it. Don't take it personally.