Sheffield Wednesday are going about building their boardroom.

Sheffield Wednesday CEO David Bruce has effectively been named as a director of the club as they go about building a boardroom amid their ‘rebirth’ process.

The former Sunderland business chief joined the club at the outset of the takeover of the Owls by a consortium led by David Storch. He becomes a named director of ‘Wednesday 1867 Ltd’, a company wholly owned by ‘SWFC Sports Holdings 2026 Ltd’, the holding company set-up to embrace the companies within the club takeover. Its coded functions per Companies House suggest ‘Operation of sports facilities’ and ‘Activities of sports clubs’.

It would appear that the company serves as a vehicle to hold and operate the club's football assets, including the league license, players, and operations; separate from the stadium vehicle, Hillsborough 1899 Ltd. It has been involved in licensing applications for Hillsborough Stadium and aligns with EFL rules for the Arise takeover.

As confirmed by Companies House on Thursday, Bruce becomes the fourth named director of the company after David and Michael Storch - and fellow investor Tom Costin. Wednesday will seek to build its boardroom offering and the elevation of Bruce to director status supplements that. Further additions to the board are expected in due course.

“We know we've got such a brilliant fanbase that if we do some of the right things and create the right type of journey, we're going to have incredible support alongside us,” Bruce said on his approach to the Wednesday rebuild last month. “Everything we do, how we come in every day, how our staff are rewarded, how they think about what they need to do in their various departments is going to have the fan at the very heart of all of their actions.

“This business is very straight-forward: if you look after the fan, all the good stuff comes out of that. Unless you've got a fan that is connected, that is happy, that is engaged then you don't get the good stuff that comes out of what football clubs and owners are looking at. The connection is paramount to this football club.”