Trio of Sheffield brothers set up marketing technology business during lockdown

Three Sheffield-raised brothers have joined forces to found a marketing technology business, combining the eldest’s successful media career with his brothers’ technology degrees.
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Michael, Henry and Alfie Martin have teamed up to found the marketing technology company neurify.

Michael, aged 24, has experienced a major success in the media industry already, having been part of the Social Chain founding team.

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The social media marketing company was founded in 2014 and recently went public on the Frankfurt Stock Exchange.

The Martin brothers - from left, Henry, Michael, Timmy and AlfieThe Martin brothers - from left, Henry, Michael, Timmy and Alfie
The Martin brothers - from left, Henry, Michael, Timmy and Alfie

He was also featured on the BBC as the go-to person to reach young people in the UK after growing an online student publisher, Student Problems, to more than eight million followers.

Henry, who is 23, and Alfie, aged 21, have degrees in mathematics and electrical engineering respectively.

The three landed on the business idea whilst going through lockdown together.

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The brothers all grew up in Bents Green, where Henry and Alfie still live and work in the family home.

Michael splits his time between Sheffield and London.

“After seeing Michael’s work more closely during lockdown I was inspired as to how I could incorporate my own set of skills into that industry,” said Alfie.

The brothers also have a history of following in each other’s footsteps - all three played at Abbeydale Rugby Club, studied maths and science at Silverdale School sixth form and went on to attend Newcastle University.

They have one final younger brother, Timmy, 17, and talks have already begun about how he could get involved…

neurify is a marketing technology business.

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It combines social media marketing with proprietary content technology and guides itself with scientific principles.

Michael said that the firm’s approach is unique in that it doesn’t rely on advertising platforms for their data, it obtains its own data and simply uses the advertising platforms to execute on it.

The company’s website is at neurify.co.uk

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