Morrisons extends Big Toy Event with exclusive More Card 50% off deals
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As the festive shopping period approaches, Morrisons is extending its Big Toy Event, offering More Card holders discounts of up to 50% on a variety of popular top brand toys
Morrisons is continuing its Big Toy Event in the lead up to Christmas, with in-store More Card customers able to pick up a selection of popular toys for up to 50% less, across some of the biggest names for toys.
Featuring more than 20 leading ranges from top brands such as Hot Wheels, Barbie, Disney, and Play-Doh, along with interactive favorites like Build-A-Bear Workshop, FurReal, and Heroes of Goo Jit Zu, this refreshed selection enables parents to start early on holiday purchases and check off key items on festive wish lists.
Speed enthusiasts and young adventure lovers can also take advantage of promotional prices on the Hot Wheels Multi Loop Race Off alongside the classic Back to the Future Time Machine RC. Additionally, popular character sets such as the Disney Princess Style Collection Suitcase and the Barbie Sisters Riding Lesson are now available at discounted rates.
For children who love to create, build and get hands-on, the Play-Doh Cake Playset and Block Tech Build Mega Sports Car have also been included in the event, alongside imaginative play favourites from Build-A-Bear Workshop and FurReal.
In addition, action toy fans can find reduced prices on the Heroes of Goo Jit Zu Best of All Time collection, providing substantial savings for loyalty cardholders.
Alongside its new 50% savings with More Card offerings, Morrisons has also added a selection of new large-format toys to its range for the Christmas run-in, offering great everyday value for shoppers looking for bigger gifts.
Among those new additions are the 25cm Baby Lucy Doll, the large 120cm Boris Bear, and the 70cm Preschool Walker Train, with items accessible across stores and online from September 28, 2026 until October 4, 2026.
The Morrisons Toy Event launches in stores on Monday 28th September and runs until Sunday 25th October, while stocks last, in-store only.
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