Sheffield-based company which trades as The English Pewter Company bought in £3.45m deal

The business was founded in 1977

Sheffield-based A J Sharp Ltd has been acquired by Aford Awards Group Holdings Ltd (AAGHL) for £3.45m.

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English Pewter Company | Google Maps

The family-run manufacturer, which trades as The English Pewter Company, produces handcrafted pewter gifts and tableware using traditional metalsmithing techniques alongside contemporary designs, according to our sister title Insider Media.

Its range includes personalised and engraved gift sets, tankards, hip flasks and decorative homeware.

The business was founded in 1977.

CEPS announced that AAGHL, its 75 per cent-owned subsidiary, acquired the entire issued share capital of A J Sharp Ltd through a newly incorporated company.

The consideration includes £2.74m in cash payable on completion and £710,000 in vendor loan notes carrying annual interest of 6 per cent.

A J Sharp recorded unaudited revenue of £3.2m and an unaudited pre-tax profit of £326,932 for the financial year ended December 31, 2025.

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English Pewter Company | Google Maps

The CEPS board estimated that the company generated adjusted normalised EBITDA of about £690,000 during the same period, after accounting for a number of non-continuing costs expected to be removed following completion.

CEPS said the transaction was in line with its strategy to create value for shareholders.

Maidstone-based Aford Awards specialises in personalised trophies and large-scale award fulfilment and is the official trophy supplier to the British Grand Prix.

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