Redesign for 165-year-old Sheffield city centre jeweller to be unveiled at official opening tomorrow
The store is retaining many of the H. L. Brown staff
The redesign of one of Sheffield’s oldest jewellers is set to be fully revealed to the public when they officially open their doors tomorrow.
Over the past few weeks, visitors to Sheffield city centre will have seen the new signage for Loupe go up on the historic H. L. Brown store, which has been a staple of Barker’s Pool for 165 years.
Now, customers will finally get to see what the new store has to offer, as the luxury jeweller and Official Rolex Retailer officially opens its doors tomorrow (August 3).
The new store has also announced that they will be retaining the existing H. L. Brown staff, meaning residents will continue to see familiar faces.
Brett Heath, manager at Loupe Sheffield, said: “Opening our new Loupe boutique is a proud moment for our consultants, and we're excited to welcome new and existing clients into the beautifully transformed space.
“Whether they’re discovering a luxury watch, selecting a diamond ring or searching for a special piece of jewellery, we’re committed to making every visit feel bespoke and personal.
"Many of our team are familiar faces from H. L. Brown, so it's wonderful to be continuing those valued relationships while introducing clients to everything that Loupe has to offer.”
To celebrate the opening, Loupe will host a four-day launch event from August 6 to 10.
Guests on Saturday can enjoy complimentary freshly mixed glasses of Aperol as they see what the new boutique retailer has to offer.
Anna Blackburn, managing director at The Beaverbrooks Group - who run Loupe - said: “We’re delighted to be opening in Sheffield as a family-owned business, and honoured to be continuing the legacy that H. L. Brown has built in the city as a fellow family-run jeweller.
“As part of the Beaverbrooks Group, we’re proud to bring over a century of expertise in luxury watches, fine jewellery and diamonds, alongside the bespoke consultations that our clients know and trust.
“Sheffield is an exciting addition to our Loupe boutiques, and we’re looking forward to becoming part of the city’s local community, building lasting relationships with clients through thoughtful touches that surprise and memorable moments that delight.”