But nowadays they are launched every summer, with some clubs releasing a third kit – even though they rarely get worn throughout the season.
Despite this, and whatever the costs, some fans will always rush out to buy a new shirt – whether it’s good, bad or downright ugly.
Having announced earlier this summer that their new shirts would be made by Italian sportswear firm Macron for the forthcoming season, Sheffield Wedesday fans have been waiting with interest to see what the new boys would offer.
And the time arrived on Friday morning with the Owls unveiling their strip for the 2021/22 campaign and it appears to have been given the thumbs up by supporters, but will it stand the test of time like some of the kits that have taken on iconic status among fans?
Here's a trip down memory lane to look back at ten iconic Owls kits through the years. . .
Having announced earlier this summer that their new shirts would be made by Italian sportswear firm Macron for the forthcoming season, Sheffield Wedesday fans have been waiting with interest to see what the new boys would offer.