Sheffield Wednesday: Why Darren Moore moved, the club’s connection, and submerging into the fanbase

Sheffield Wednesday’s Darren Moore moved to Sheffield because he felt it was ‘right’ – and he’s learning more about the club all the time.
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Moore found the Owls in a precarious situation when he arrived, and while he couldn’t help them avoid the drop out of the Championship, he’s come a long way in terms of steadying the ship and starting to turn around the club’s fortunes.

This season, after a summer of change, Wednesday are heading into battle with Sunderland for a spot in the play-off final later this month, and he says that he’s got to know how much the club means to people who work there – not just those that are going out onto the pitch.

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The Owls boss says that it helps having so many genuine fans working at the club, though insisted that they’ve not achieved anything just yet.

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“One thing that I’ve learned,” he told The Star. “Is that they’re all Wednesday fans - and their families… It goes back in history, and their families have those traditions. They’ve been supporting the club for many, many years - so they really are submerged into the football club. And that’s wonderful.

“You’ve got people working here whose hearts beat and bleed for the club. So they’re not just working, it’s a privilege for them to be working for the football club because of the many years - and family generations - supporting them.

“It’s wonderful, and you really feel that with the staff here. There’s a feel-good factor about it - but we’ve not done anything yet.”

Sheffield Wednesday's Darren Moore has explained why he moved to Sheffield - and the connection with people at the club.Sheffield Wednesday's Darren Moore has explained why he moved to Sheffield - and the connection with people at the club.
Sheffield Wednesday's Darren Moore has explained why he moved to Sheffield - and the connection with people at the club.
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The Owls boss went on to say, “I’d done my research before I came in, and I moved into the area because I felt it was the right thing to do. I think I needed to be submerge myself into the fanbase and the city of Sheffield.

“Speaking to my staff, and finding out about the background of the club - we’ve worked incredibly hard at that.

“We’re trying to move this club in the right direction, and that’s all I’ve ever wanted. I just want them moving in the right direction.

“It’s been a solid start this season - but success is a moving target. You have to keep moving forward.”