Sheffield Wednesday hierachy setting an example for how club owners should behave and operate
Alan Biggs on ownership and the refreshing difference at Sheffield Wednesday
To say Sheffield Wednesday's new owners have simply reversed the Dejphon Chansiri playbook to score a series of easy wins is very tempting.
True up to a point. They've read the manual and done the exact opposite on every page - from communication to how a club should operate.
But there is a much wider and deeper significance to the revolution at S6.
It's come at a time when distrust of football club owners generally has never been greater and for good reason.
Events surrounding Manchester City, are seismic, but are they symptomatic of something wider?
There is suspicion about the motives and genuine intent of many club owners; certainly about the way they operate.
In Manchester itself, there is another club incurring the wrath of its supporters. Consider also the likes of Leicester City and Watford, where barely a peep is heard from the hierarchy.
While much of the rest pales into insignificance beside the scale of the City scandal, fans are rightly sick of being treated with contempt. Taken for granted, left in no doubt that they don't matter.
Compare and contrast with the opposite approach taken at Hillsborough, and long may it continue.
Lead owner David Storch has made a point of keeping supporters in every loop.
What he has put in place, via day-to-day expertise on the ground, makes perfect sense.
The extent to which an owner goes public, in this case with plentiful messaging on X, is a delicate balancing act, of course.
For all his commendable transparency, I imagine Storch is too smart not to realise this.
If you comment routinely after wins then some will expect you to do the same after defeats.
It is an exposed position that Storch's fellow American Kevin Nagle fell foul of for a time at Huddersfield, forcing him to rein in.
That's what I mean about the high-wire effect of social media. It's an almost impossible balance to get right without ongoing success.
I'm sure Storch will be wise to the lessons from that as he rides a wave of well deserved popularity. I expect him to find the happy medium and fans can play their part by not jumping on him if the going gets a bit bumpy.
Above all, he is setting an example for how club owners should behave and operate.
And it could not be more timely. I mean, unlike Manchester City apparently, Storch may not agree with the financial restrictions on his club but he is abiding by them.