What is satin foundation? The make-up finish that could be the middle ground you’ve been looking for

Satin foundation such as e.l.f. Soft Glam Satin Foundation, offers a middle-ground finish for anyone searching for a more natural-looking everyday make-up base.placeholder image
Satin foundation such as e.l.f. Soft Glam Satin Foundation, offers a middle-ground finish for anyone searching for a more natural-looking everyday make-up base. | e.l.f. Cosmetics

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If your foundation always seems either too matte or too glowy, satin could offer the middle ground you’ve been searching for. That’s why e.l.f.’s Soft Glam Satin Foundation is worth knowing about.

If you find yourself stuck between foundations that leave your complexion looking very matte and those that give you a noticeably dewy finish, there is another option you need to know about.

Satin foundation sits somewhere between the two, offering a finish that can be a wearable middle ground for an everyday make-up look.

My choice satin foundation is e.l.f. Cosmetics’ Soft Glam Satin Foundation. It’s part of the brand’s Project Goldilocks campaign this September, and is designed around the idea of finding a foundation that feels “just right”, with an impressive 36 shades to choose from.

So, what exactly is a satin foundation?

Foundation finishes can be confusing, particularly when different products use slightly different terminology. Broadly speaking, however, matte foundations are designed to give a more shine-free appearance, while dewy foundations create a more luminous-looking finish.

Satin foundations, like the Soft Glam Satin Foundation from e.l.f., sits between both.

Rather than being completely flat or radiant, a satin finish aims at giving a soft, natural-looking appearance with a subtle sheen. That makes it a great option if you don't want your base to look overly matte, but also don't want a particularly glowy finish.

It is also why e.l.f.’s satin foundation can be an appealing choice for everyday make-up.

Is satin foundation right for you?

If you have previously found matte foundation can look too flat, satin foundation could be worth exploring. Equally, if very dewy bases aren't your thing, a satin finish offers another route.

e.l.f. Cosmetics says that the easiest way to think about it is the Goldilocks approach; rather than going for the most matte or most radiant option, you can look for something that sits somewhere in the middle - satin.

What should you look for when choosing a foundation?

Finish is only one part of the decision. Shade is just as important, particularly when you're buying foundation online and can't test it in person.

Before choosing a shade, look at e.l.f.’s available shade information and consider both your skin depth and undertone.

With 36 shades of e.l.f.’s Soft Glam Satin Foundation available, there is a substantial range to look through, and you’re also sure to find a close match for your skin.

Don’t worry if you do choose a shade you then decide isn’t right for you when it arrives as e.l.f. will refund your purchase within 30 days if you’re not 100% happy. So, you can buy with complete peace of mind.

If you're looking for an affordable foundation to try as part of an autumn beauty refresh, Soft Glam Satin Foundation is available to shop here.

  • Please note that delivery charges may apply.
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