Mystery behind Sheffield Parkway road sign revealed - #WhoIsCallum?
The mystery behind a cryptic road sign on Sheffield’s Parkway has been revealed...but the identity of Callum is still unknown.
Last week The Star reported how the sign had got passing motorists talking as they tried to figure out what was behind the message.
The sign simply read: “Callum, I need to ask you a question”, alongside the hashtag #WhoIsCallum.
But the messaging has since changed to reveal more information.
It now reads: “Callum said Yes!!! We have booked our wedding at Van Dyk by Wildes.”
Van Dyk by Wildes is a hotel and wedding venue in Clowne, Chesterfield.
Anco Digital, a Sheffield-based business who operate the screen on which the advert appeared, say it was part of a marketing campaign from the Derbyshire company.
And a spokesperson revealed there could be more to the campaign as the identity of Callum is yet to be revealed.
Watch this space...