Mystery behind Sheffield Parkway road sign revealed - #WhoIsCallum?

The mystery behind a cryptic road sign on Sheffield’s Parkway has been revealed...but the identity of Callum is still unknown.

Monday, 17th February 2020, 4:22 pm
Updated Tuesday, 18th February 2020, 5:21 pm

Last week The Star reported how the sign had got passing motorists talking as they tried to figure out what was behind the message.

The sign simply read: “Callum, I need to ask you a question”, alongside the hashtag #WhoIsCallum.

But the messaging has since changed to reveal more information.

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It now reads: “Callum said Yes!!! We have booked our wedding at Van Dyk by Wildes.”

Van Dyk by Wildes is a hotel and wedding venue in Clowne, Chesterfield.

Anco Digital, a Sheffield-based business who operate the screen on which the advert appeared, say it was part of a marketing campaign from the Derbyshire company.

And a spokesperson revealed there could be more to the campaign as the identity of Callum is yet to be revealed.

The identity of Callum remains a mystery, despite more information being revealed.

Watch this space...

The marketing campaign has left passing motorists confused as to what's behind the message.