Drivers all ask the same question after mysterious road sign appears on Sheffield Parkway
A mysterious advert has popped up on one of Sheffield’s busiest roads – and nobody has a clue what it means.
The advert has appeared on a road sign on Sheffield Parkway and simply reads: “Callum, I need to ask you a question”, alongside the hashtag #WhoIsCallum.
Searches online reveal nothing of its meaning.
And the conundrum has got Sheffielders talking on social media, including the city’s councillors.
Sheffield City Council’s Paul Wood asked: “What is the question and who is Callum?”