Drivers all ask the same question after mysterious road sign appears on Sheffield Parkway

A mysterious advert has popped up on one of Sheffield’s busiest roads – and nobody has a clue what it means.

Tuesday, 11th February 2020, 11:41 am
Updated Tuesday, 11th February 2020, 11:41 am

The advert has appeared on a road sign on Sheffield Parkway and simply reads: “Callum, I need to ask you a question”, alongside the hashtag #WhoIsCallum.

Searches online reveal nothing of its meaning.

And the conundrum has got Sheffielders talking on social media, including the city’s councillors.

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The mysterious sign has got people wondering what it's all about.

Sheffield City Council’s Paul Wood asked: “What is the question and who is Callum?”