'Horrendous' giant yellow sign goes up at new Sheffield shop without planning permission
Giant yellow sign goes up at new Sheffield shop without planning permission
A huge yellow sign has gone up over a new Sheffield shop, without planning permission.
Now the owners of the Home Max store, which has been placed on what was previously the Poundland store on City Road, Manor Top, have asked Sheffield Council to be allowed to keep it.
The new sign had attracted criticism on social media for its size, with descriptions including ‘an abomination’, and ‘horrendous’.
Businessman Almahdi Ibrahim has now submitted a planning application for the sign, after concerns were raised with Sheffield Council.
In his application he stated: “The advertisement comprises a professionally manufactured aluminium composite fascia sign displaying the business name ‘Home Max’ together with details of the range of products and services available from the premises.”
He said the sign was securely fixed to the front of the building and did not project over or obstruct the road, and was not illuminated
“The primary purpose of the advertisement is to clearly identify the established business, assist customers in locating the premises, and contribute positively to the overall appearance and coherence of the shopfront,” he said
“The scale, design, colour scheme and positioning of the sign have been carefully considered to ensure that it is appropriate to the host building and consistent with the character and appearance of the surrounding commercial area.”
He added it did not obscure architectural features, interfere with pedestrian or vehicular visibility, or create any hazard to public safety.
He said: “It is considered that the proposal preserves the visual amenity of the locality, has no adverse impact on neighbouring occupiers, and is in overall compliance with the general principles of advertisement control, by protecting both public safety and the visual quality of the surrounding environment while providing appropriate identification for the lawful commercial use of the premises.”
The building had been a Poundland since 2016, and prior to that had been a Tesco supermarket.
Historically, it was a cinema which served the Manor area of the city.