The Big Interiors Battle AJ Odudu: Posh flat in Sheffield ‘one of the biggest prizes on TV’

The property, in the Eyewitness Works development near Devonshire Green is at the centre of a show, The Big Interiors Battle, that will see eight interior designers battle to win what has been described by developer Capital and Centric as a ‘life-changing’ prize, and ‘one of the biggest on the telly’ – their own two-bed apartment in the building.

Taylor’s Eyewitness was founded in the early 19th century and little mesters have been producing kitchen knives, pocket knives, scissors and sharpeners there for over 150 years. The “Eyewitness” trademark was first registered in 1838 – the inspiration for the choice of “Eyewitness” is believed to be Shakespeare’s line in Henry IV – “No eye hath seen better”.

AJ Odudu

Presenter AJ Odudu has said The Big Interiors Battle, shines a light on people and a location which are often “under-represented” in mainstream media.

The Channel Four programme sees aspiring homeowners decorate their dream apartment under the watchful eye of judge and architect Dara Huang, with the winner receiving the home in a former cutlery factory in Sheffield mortgage free.

Speaking ahead of the show's launch on April 21, 35-year-old presenter Odudu said: “This show offers a really unique opportunity to win a home done to the designer's specification, completely mortgage free. I mean, it's unheard of...

“In this day and age where it's just harder and harder to get onto the property ladder, and even if you did get on the property ladder, there'd be no way that the place would be done up to your dream standard. So it offers an amazing opportunity. And it's really exciting.

“And also it shines a light on a bunch of people who are just like, oh my gosh, as if this opportunity presents itself in a really cool and fun way. So I'm really excited about it, for sure. And it's set in the heart of Sheffield as well, which, again, I think is an area that is certainly under-represented in mainstream media - so that's really exciting too.”

The show, which is based in a development from social impact property developer Capital&Centric in the centre of Sheffield, will see eight aspiring interior designers each be given the keys to an apartment where they will be challenged to make over a different room each week.

Odudu revealed her own interiors style is “bold and quite retro” but she is prone to changing her mind, with her dream bedroom “an area of contention to this day”.

Speaking about the contestants on the show, Odudu said: “They all stood out for different reasons. There's a guy called Jordan who lives with his mum and he's just an ambitious young guy, he reminds me of the boys that I grew up with in Blackburn - gaming and going out and just having a good time.

“There's also a woman who lives with her partner in Devon, who has just recently had a career change and has never owned a property of her own.

“Then there's Patricia, who is Polish and young and lives with her family and has never lived away from home. She is designing a space that is literally all a part of her imagination, while she's daydreaming at home.

“Then there's Tara, who is a single mum with two kids who is renting and honestly, there's something that is relatable about each and every character on the show. That's what's so beautiful to see, I feel like everyone will be able to relate to someone's situation or interior style. They're all fun, and they're all going for it.”

Channel Four this month

The contestants' work will be judged by 40-year-old Huang, who is the owner of a London-based architect and design firm.

After their designs have been judged, the hopeful contestants will return to their apartments and use an electronic key-card to learn their fate.

If the light on their door turns green, they will remain in the running for another week, but each week one contestant's door will turn red, indicating they have been locked out of the competition for good.

The first episode of The Big Interiors Battle will air on Channel 4 on April 21 at 8pm