Furloughed Sheffield couple sold pizza from a truck in lockdown – now they’re launching an exciting new restaurant

After being furloughed during lockdown last year, a Sheffield couple decided to start selling pizza and donuts just for their family and friends.
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But words on how good their pizza was started to spread like wildfire, as they began to receive orders from strangers, not knowing how popular it would get.

Now less than a year later, Isabella Phillips, 28 and Imre von Schreiber, 26 are excited to announce that they are opening a brick-and-mortar pizzeria slash bakery called ‘Crumb’ in the summer by taking over the old Floor Decor shop in Millhouses.

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Isabella said although they have no specific date for the opening yet, they certainly look forward to serving the community with their selections of mouth watering pizza and scrumptious donuts.

Crumb will open in MillhousesCrumb will open in Millhouses
Crumb will open in Millhouses

The former assistant manager said: "Now we are still waiting for our oven and it takes quite a while until we get all our machines before we can announce anything.

"We started out with my family like a year ago, in the middle of lockdown. Both Imre and I were furloughed so we started baking from home with a baking blog.

"Loads of people got in touch with us asking to buy our pizza and donuts and we started selling before our pizza truck arrived."

Imre in front of their new shop, which is expected to open in the summer. Picture by Isabella PhillipsImre in front of their new shop, which is expected to open in the summer. Picture by Isabella Phillips
Imre in front of their new shop, which is expected to open in the summer. Picture by Isabella Phillips
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The pizza truck, which is located at a Dyson Place on Sharrowvale Road, is where the couple has been operating.

She added: "We were quite overwhelmed to be honest, we didn't think it was going to be popular.

"It started off just us selling for our friends and family and shared it on social media and it kind of blew up, where we were inundated with donut and pizza orders... we are very grateful."

Imre and Isabella - the proud owners of soon-to-be opened Crumb. Picture by Isabella PhillipsImre and Isabella - the proud owners of soon-to-be opened Crumb. Picture by Isabella Phillips
Imre and Isabella - the proud owners of soon-to-be opened Crumb. Picture by Isabella Phillips

Isabella said Crumb specialises in artisanal bread and handmade Neapolitan style pizza.

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Asked where they got their recipes from, Isabella said Imre makes up all of the recipes.

Imre said: "I was a baker for seven to eight years and started as an apprenticeship. I have been working for Forge Bakehouse on Abbeydale Road for quite a long time."

They are also looking to grow their business by hiring staff when the shop officially opens.

Crumb will open in summer.  Picture by Isabella PhillipsCrumb will open in summer.  Picture by Isabella Phillips
Crumb will open in summer. Picture by Isabella Phillips

"Maybe between five and 10. It will build organically and we are sure to have more people to work for us," said Isabella.

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