Prime drink Aldi Sheffield: Prime Hydration drink reportedly sells out at supermarkets within minutes

The drink, created by YouTube stars KSI and Logan Paul, had only been officially stocked by Asda in the UK until now, and demand has been so high that some fans were travelling miles to track it down and paying up to 10 times the £1.99 recommended retail price. Aldi stocked the drink for the first time today, Thursday, December 29, as a ‘Specialbuy’, and there were reports of queues outside stores around the country, including in Sheffield, as shoppers desperately tried to bag themselves a bottle before supplies ran out.

Aldi limited customers to one bottle of each flavour – Blue Raspberry, Lemon and Lime, and Ice Pop – each of which was priced at £1.99, to ensure as many people as possible got the chance to purchase one. Ahead of the drinks going on sale, the retail giant said: “The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!”

Prime Hydration is described as being 10 per cent coconut water and containing electrolytes and B vitamins and BCAAs (branched-chain amino acids). It is said to have zero sugar and around 20 calories per bottle. Aldi had messaged KSI to say ‘you might want to pop down to one of our stores tomorrow’, to which he replied: “Na I can’t, I’m training but glad there’s other options besides just Asda now.”

Such is the popularity of the drink that a tracking app has been created to help fans find supplies near to them. As of 7.56am this morning, PRIME Tracker UK was showing stock available at stores across the country. But by 8.52am supplies at almost all supermarkets had been exhausted. The app’s creator tweeted that there were ‘lots of reports’ of stores selling out within five to 10 minutes of opening.