Sheffield mum and daughter star in Boots campaign after cancer journey helped rebuild confidence
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Beauty products helped mum Amanda Clarke rediscover her ‘sense of self’ following cancer treatment.
A Sheffield mother and daughter are starring in a new Boots campaign about confidence, after beauty products helped mum Amanda Clarke rediscover her ‘sense of self’ following cancer treatment.
Mum Amanda, 60, and daughter Bea Clarke, 16, feature in the new ‘Give It Some Boots’ advert, sharing their experiences of confidence, resilience and putting on a brave face when life gets tough.
Their appearance comes as new Boots research reveals half of people in Yorkshire say they can appear confident to others while secretly struggling with self-doubt.
For Amanda, rebuilding her confidence followed cancer treatment and severe hair loss. She discovered a Boots Macmillan Beauty Advisor, who showed her beauty techniques including how to draw realistic-looking eyebrows and apply false eyelashes.
Boots Macmillan Beauty Advisors are on hand in hundreds of stores across the UK, and can advise on Boots eyebrow products and false eyelashes, including ranges from brands such as No.7, Eylure and KISS.
Amanda also built up a colourful collection of 15 bold wigs, helping her rediscover confidence and self-expression, while music, chatting with friends and doing jigsaws became everyday mood boosters.
For Bea, a stage performer, preparation, singing and dancing – alongside her daily beauty routine – help her feel confident and express herself on stage.
Boots are also working with Dr Linda Papadopoulos, who has shared five ways we can build confidence and resilience when life feels overwhelming.
Amanda and Bea's experiences echo the wider Boots research, which found almost three-quarters (74%) of people in the region put on a brave face when feeling overwhelmed at least once a month, while 52% do so at least weekly.
Yorkshire’s confidence gap
The Boots research also highlights how people across Yorkshire are dealing with confidence, self-doubt and the pressures of everyday life.
Almost three-quarters (74%) of people in Yorkshire said that they put on a brave face when feeling overwhelmed at least once a month, with 52% doing so at least once a week.
Young adults appear particularly affected. Among 18 to 24-year-olds in Yorkshire, 81% said they put on a brave face at least weekly when feeling overwhelmed.
Loneliness and isolation are also taking their toll, with 45% of Yorkshire residents saying they had knocked their confidence during the past 12 months. That figure rises to 67% among 18 to 24-year-olds.
But the research also identified the everyday things that can provide a lift. More than half (52%) of Yorkshire residents said receiving good news was the everyday moment most likely to brighten their day, while 42% said they ‘always’ or ‘often’ turn to music to boost their mood, confidence and motivation.