Why Domino’s Pizza asked a Sheffield artist to create a huge mural on London Road

The restaurant chain asked Sheffield artist Marcus Method to create the colourful artwork on London Road, just outside the city centre, on a wall adjoining Lemon & Pepper Grillz.

Melanie Howe, the firm’s food and digital communications manager, said: “Domino’s has had a long-standing and great relationship with the city, and there are nine busy stores catering to loyal pizza fans across Sheffield and local neighbourhoods.

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“To celebrate our brand-new yodelling ad, we worked with local artist Marcus Method to create this eye-catching mural that’s already the talk of the town. He was given creative licence to interpret the DOMIN-OH-HOO-HOO yodel into his work and we’re thrilled with the results.

“We hope that it’ll inspire the local community to order a piping hot pizza for their next get together!”

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Marcus Method’s distinctive work can already be seen at many other sites, including the new Fred Aldous art store at Fitzalan Square.