Meadowhall championed the forthcoming launch stating it would be the “home of relaxed glamour and effortless style”

A popular women’s fashion chain is set to open in Meadowhall.

Mint Velvet is coming to the upper floor of The Avenue this autumn.

Mint Velvet is opening in Meadowhall in autumn. | LDRs

placeholder image — Mint Velvet is opening in Meadowhall in autumn. | LDRs

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Its target audience is primarily women over 30.

Meadowhall championed the forthcoming launch stating it would be the “home of relaxed glamour and effortless style’.

Darren Pearce, centre director, said: “Mint Velvet will be a fantastic addition to our premium fashion offering , bringing its stylish range of womenswear, footwear and accessories to Meadowhall.

“Whether shoppers are looking for occasion wear or timeless wardrobe staples, the brand offers something for every style and season.

“It’s one of several exciting new openings at the centre this year, alongside JD’s new store, giving visitors even more choice on their next shopping trip. We look forward to sharing more details soon.”

The Avenue is the high-end section of the megamall and includes Flannels, Kurt Geiger, Frasers, White Stuff and The White Company.