The shop has demonstration zones, feature screens and live broadcast studios.

A British beauty brand has opened a new shop in Sheffield city centre.

Bodycare has returned to The Moor in a revival of bricks-and-mortar stores.

The store on The Moor, near The Moor Market, had an official launch party today, Saturday, July 18.

The new site has a ‘Bodycare Studio’ format, with demonstration zones, big screens, and live broadcast studios.

placeholder image — Bodycare has opened on The Moor. | IM

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Last September, all 147 Bodycare branches were forced to shut after the business plunged into administration.

However, it was announced 17 shops would return after being acquired out of administration by a group of investors.

Bodycare on The Moor, near The Moor Market, had an official launch party today, Saturday, July 18. | IM

The firm says the new shop also has ‘K-Beauty discoveries, trending products and big-name brands, all at our brilliantly friendly prices’.

It adds: ‘We’ve also got a brand-new professional Piercing Studio that offers free piercing with any purchase, plus our unique ‘Live @ Bodycare’ content creator studio, where you can test and review new products and post your thoughts online, completely for free’.