Schools across Yorkshire and the Humber could win £1000 courtesy of Kellogg's Breakfast Club Awards

One club from each region of England, as well as one club from Scotland, Wales and Northern Ireland, could be crowned the best breakfast club of the year and bag a cash prize.  

The awards ceremony, taking place in July, provides an opportunity for children from winning schools to experience a day at the Houses of Parliament, whilst also allowing Kellogg’s to recognise and celebrate the inspiring work that goes on in schools up and down the country. 

The importance of Breakfast Clubs has never been more evident, as teachers across Yorkshire and the Humber have noticed a rise in the number of children missing school in the last year - for reasons other than sickness and holidays¹.  

Of the 88 per cent of Yorkshire and the Humber based teachers who work in a school with a breakfast club, 51 per cent feel the clubs have a positive impact on absenteeism.  

Of these, 45 per cent feel access to a free breakfast helps pupils concentrate and makes them less likely to fall behind, while 50 per cent think it’s easier for struggling parents to get children into school if food is provided.  

Others believe it helps by allowing parents to ensure their child is in school before they start work (50 per cent), and by calming them down before lessons, leading to less need for discipline (64 per cent). 

A spokesperson for Kellogg’s said: “School is such a huge part of childhood, but a large number are missing it for a variety of reasons.  

“Breakfast clubs can play a part in helping to get children back in school by providing a relaxed and social environment for them to enjoy before starting lessons.  

“Having breakfast provided also takes a small bit off the pressure felt by parents who are struggling with the cost-of-living and allows them to ensure children are in school before they start work.”  

Previous Yorkshire and the Humber winners of the Kellogg’s Breakfast Club Awards includes Oakwell Rise Primary Academy, who were recognised for going above and beyond with their club in 2023. 

The school spent its winnings on improving the community den area where families are often given support. This area provides support for children who have separation anxiety and gives a safe space for adults to receive food vouchers or referrals to social care.

Kellogg’s has been supporting Breakfast Clubs for 26 years. In that time, the company has donated over £5.75 million to schools across the UK in its efforts to alleviate hunger and provide children with the start they need to have a good and productive day. 

Schools can enter the awards here before applications close on 3rd May 2024.  

¹The survey of 500 teachers was carried out by OnePoll between 27th March and 9th April