Pandas and lions! Pride of Yorkshire roars into New Era Square

Forget pandas - New Era Square is now also home to two lions as part of the Pride of Yorkshire trail created by Sheffield Children’s Hospital. 


Through the Pride of Yorkshire trail, Sheffield Children’s Hospital Charity is hoping to raise £2.8 million, to contribute towards the £20 million redevelopment of the Emergency Department. 

Sheffield Children’s Hospital is the only Children’s Major Trauma Centre for South Yorkshire and North Lincolnshire, providing around the clock care to make sure seriously injured children and young people receive effective diagnosis and early treatment. 

Inkbeard by Alastair Flindall. placeholder image
Inkbeard by Alastair Flindall. | New Era Development


The current Emergency Department opened in 1977 and was originally designed for 24,000 patients a year. 


Today, more than 62,000 children and young people come through its doors annually and while the teams deliver exceptional treatment, the current environment no longer reflects the growing and complex demand of the region. 


Jerry Cheung, managing director of New Era Development and ambassador for Sheffield Children’s Hospital said: “We’re delighted to welcome two of the Pride of Yorkshire lions to New Era Square over the summer.  


“After the success of the previous Sheffield-based trails, it will be brilliant to see people from across South Yorkshire getting involved and discovering parts of the region that they might not have visited before, in what is set to be the biggest trail to date. 

Graffiti King by Glen Brooks.placeholder image
Graffiti King by Glen Brooks. | New Era Development


“At New Era Square, we have a fantastic food and drink, leisure, and retail offering, so we are looking forward to introducing new people to the independent venues on-site when they visit us to see the lions. 


“We can’t wait to see everyone enjoying New Era Square this summer and supporting Sheffield Children’s Hospital.” 


The lions making their home at New Era Square are Graffiti King, by Glen Brooks and sponsored by Howdens Sheffield branches, and Inkbeard, by Alastair Flindall and sponsored by Ascent Leisure Group. 


Visit New Era Square from Monday 8th June until Sunday 6th September to join the Pride of Yorkshire trail to support Sheffield Children’s Hospital Charity and to take a look around the fantastic businesses who call New Era Square home.

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