Big John’s surprise retail career switch revealed as anniversary spoof
So what do you do when your celebrated role as host of the region’s most popular radio breakfast show comes to an end? How about a job in retail!
For 25 years the Big John at Breakfast Show was a daily fixture in the Hallam FM and Hits Radio schedule.
But 18 months ago presenter John Harrison - known to his fans as Big John - was told that the show was being dropped.
And now it looks like he has a new role - on the sales floor and in the warehouse of South Yorkshire TV, appliance and kitchen company Crampton & Moore.
In a series of social media films for the company, Big John appears to be training to join the Crampton & Moore sales team.
And he does a good enough job to have fooled many of his followers into thinking he really has gone for a complete career change.
In fact, Big John is still broadcasting with a weekly independent comedy and catch-up podcast titled Big John At Breakfast - Fridays.
And the spoof news reels about the new role are simply part of the 60th anniversary celebrations for the company, filmed at the Crampton & Moore showroom and distribution hub at Waverley between Sheffield and Rotherham.
“We were delighted when Big John agreed to join our sales team, even it was only for a short time,” said Crampton & Moore Managing Director Robert Moore.
“What we didn’t realise is that people might take it so seriously - but if they call into the showroom to see Big John on the sales floor they might stay around long enough to make a purchase!”