New Sheffield membership scheme launched offering rewards for shopping with independent businesses - here's how it works

A new membership scheme which seeks to support Sheffield’s independent businesses and reward people for shopping locally has been launched.

By Sarah Marshall
Friday, 14th May 2021, 1:11 pm

‘The Community’ offers members access to exclusive discounts and rewards from a growing number of local businesses including Abbeydale Brewery, Silversmiths, Feels Like Home, and more.

It has been launched by This Is Sheffield who say the idea behind the scheme is “to encourage the community to support the small, independent businesses that have struggled for much of the last year, whilst also being rewarded for their efforts.”

Matt Pinder, Co-founder of This Is Sheffield, said: “At This Is Sheffield, our aim is to support our city’s wonderful independent businesses as we believe these are the backbone of our community and we want to support them as much as possible as they navigate this ‘new normal’.

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Abbeydale Brewery.

"Through ‘The Community’, we will be able to drive more people through their doors and give them more exposure by promoting their business to people right across the city - and further.

“On the flip side, we also think it’s incredibly important to reward the people who help us do this, those who want to eat, drink and shop in local businesses. That’s why ‘The Community’ rewards them with discounts and offers as a thank you for their support.”

This Is Sheffield is offering free access to ‘The Community’ for the first month, after which time the membership will cost just £2.50 per month.

The scheme will include a selection of discounts on everything from haircuts, to children’s activities to meals out.

The membership scheme is free for any local independent business to join and provides the opportunity to increase footfall, sales and customers through increased exposure.

For more information, visit or contact one of the team on [email protected]