Spotlight on gun dangers

A HARD-HITTING DVD created in South Yorkshire to highlight the dangers of gun and knife crime has been a huge hit on the internet.

By The Newsroom

Published 5th Sep 2007, 21:36 BST

Updated 7th Sep 2007, 12:09 BST

The Gameover DVD forms part of the South Yorkshire Police campaign Guns and Knives Take Lives.

Produced by marketing and communications agency Diva Creative, based at Sheffield’s Workstation on Paternoster Row, Gameover has already been downloaded over 4,000 times via YouTube, MySpace and Google Videos.

It has been viewed by agencies all over the world through the website www.gunsandknivestakelives.com and Diva Creative has received 76 requests for the product from agencies including the Ministry of Defence, the New York police department and the Safer Neighbourhood Unit in London’s Metropolitan police force.

A second DVD, Firearms Support Group, has just been produced to portray the high level of training procedures firearms officers undergo.