Live gameshows and discounted tickets at Showroom Cinema this summer as children's festival comes to Sheffield
“Showroom has always championed young audiences and we’re proud to build on that”
A popular city centre cinema is set to be transformed into an interactive festival offering young people countless unique opportunities.
Between Wednesday July 29 and August 9, the Showroom Cinema will be hosting PLAY - a unique event bringing VR, video games and real-world experiences into Sheffield.
Throughout the week, the cinema on Paternoster Row will be home to a dedicated playroom, offering crafts and pop-up activities in a relaxed space.
Cinema screens play host to WiFi Wars - an award-winning live comedy game show hosted by comedian Steve McNeil - as well as a selection of family films and games on the big screen.
The festival - which has been made possible by funding from Arts Council England, the BFI Audience Projects Fund, National Lottery funding, and Sheffield Town’s Trust - also includes digital workshops and experiences, offering young people an introduction to VR, coding, audio and game design.
And to keep the big screen more accessible during the school holidays, the Showroom Cinema have partnered with the Government’s Great British Summer Savings campaign to offer discounted ticket prices.
Until September 1, family tickets for one parent and one child are £13, while ‘family time’ and ‘toddler kino’ tickets have dropped to £4.50 and £3.50 respectively,
Johnathan Ilott, head of programming at Showroom Cinema, said: “We can’t wait to bring more PLAY to Sheffield.
“Showroom has always championed young audiences and we’re proud to build on that, with a full festival for kids to experiment, create and lose themselves through stories told in ways they’ve never seen before.”