We’re streaming our lives away

Teramlines: Sheffield band Reverend and The Makers, left to right, Ryan Jenkinson, Laure McClure, Jon McClure, Ed Cosens and Joe Carnall.
Teramlines: Sheffield band Reverend and The Makers, left to right, Ryan Jenkinson, Laure McClure, Jon McClure, Ed Cosens and Joe Carnall.
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Sheffield’s Reverend and the Makers played to a global audience at the Winter Gardens in the city centre.

But while international in reach, most of the audience at the intimate show was from South Yorkshire.

The band’s further-reaching fans were watching the show in the comfort of their own living rooms, watching the show as it was streamed live over he internet by www.thestar.co.uk.

The live stream marks a landmark in Reverend and the Makers performing career, but that’s not the only milestone the band is celebrating.

This week the band celebrates the release of their latest album, 32, an album that marks a new chapter in frontman Jon McClure’s life.

“It’s about being comfortable with who I am. I’m not trying to prove anything to anyone. I’ve done the big hits thing and now we’re enjoying what we’re doing, writing the music we want to write and we’ve had a great reaction.”

It seems McClure (right) has definitely come to terms with the fact he has the @best of both worlds’, a situation that the album happily mirrors.

“We’re signed to Cooking Vinyl, they’re a great label with the likes of the Prodigy signed to them but they don’t send A & R men over asking what you’re doing. We’re just left to get on with it, and that’s great.”

And - as ever - McClure is hell-bent on remaining in Sheffield, like Richard Hawley, pictured.

“I like to write about real life and this city inspires me. I’m near my family and my brother and feel that people do great things in Sheffield. It’s a crazy place when you think about it.”

And Sheffield’s quirks appear as motifs throughout the album.

The track Pilot Light is thanks to a Sheffielder’s idiosyncratic turn of phrase.

“I went into the pub where my dad drinks and this man - who goes by the name of Crossed’ - said: I don’t go out na days. They call me the pilot light.’ Now that’s the sort of phrase you hear in Sheffield.”

McClure says that working with an independent label, away from the pressures of mainstream pop, gives him a freedom more financially successful musicians could only dream of.

“You stay up here and you’re among real people. You’re free to get on with what you’re doing and when you want people to hear it out, you’re not surrounded by yes’ men. There are some musicians working in London and no-one dare give them an honest opinion, so they’re constantly told that what they’re doing is great. And that feeds their ego.”

“Richard Hawley creates brilliant music and he does it in Sheffield. He can concentrate on the purity of his art away from it all.”

For McClure, art reflects reality and reality - for him - is Sheffield.

The album also features Sheffield songwriter Steve Edwards. “Steve’s a great artist and not many people know it but he’s had a string of number one hits. He just doesn’t go around shouting about it. It’s great to work with people like that and great that all these people are here in this city working away on their own stuff.”