A new radio station has been launched in Sheffield - with bosses promising it will offer ‘something special’ to the city.
Hallam 3 - described as Hallam FM’s ‘little sister’ - was launched this week on digital radio and started broadcasting on Monday, January 19.
Listeners can also tune in via free-to-download phone apps, on the internet and via Freeview channel 711 on television.
Darryl Morris, who is presenting the new station’s breakfast show, said: “We are doing something special for Sheffield, Hallam 3 has the biggest hits, huge stars hanging out and a killer sense of humour.”
The new station is to feature chart hits from the likes of Olly Murs, Mark Ronson, Taylor Swift and One Direction, as well as the latest showbiz news.
People wanting to listen to the new station need to rescan their digital radios to pick up its frequency.
As part of the station’s scheduled programmes, on Friday nights bedroom DJs from around the region will have the chance to have their mixes played on air. The opportunity is part of The Sessions show, which will be aired between 10pm and midnight every Friday.
The station’s launch comes just a few weeks after Hallam 2 was started.
That channel includes programmes from celebrity presenters such as Mike Read, Tony Blackburn and John Leslie and is aimed at an older audience.
All of Hallam 2’s shows are accompanied by a ‘Greatest Hits’ soundtrack featuring some of the biggest songs of the past six decades.
Hallam FM’s most recent listening figures from September 2014 show the station reaches 352,000 listeners - 27 per cent of its total potential audience of 1.298 million listeners.
In comparison, BBC Radio Sheffield had an audience of 238,000 people - 18 per cent of its total potential audience.
All three of the Hallam stations are owned by Bauer Media, whose other brands include heat, Kiss, Grazia, Empire, Magic and Absolute Radio.
For more information about the new station, visit www.Hallam3.co.uk.