Sheffield has been awarded £150,000 to attract more culture vultures to the city from across the UK and internationally.
The cash injection will be used to promote and strengthen the city’s renown for art, music and fine beers.
Arts Council England awarded Sheffield Culture Consortium the ‘Cultural Destinations’ funding to draw more tourists to the many festivals and other major arts events the city hosts.
As well as advertising Sheffield’s more obvious cultural attractions, the grant will help publicise it as a mecca for modern architecture.
Sarah Maxfield, Arts Council England’s north area director, described the announcement as ‘fantastic news for the north’ and said it would help capitalise on the area’s ‘rich variety of arts and culture’.
The consortium, whose members include Sheffield Council and the University of Sheffield, said the cash would enable it to bring together arts providers from across the city to promote ‘joined-up’ and ‘authentic’ Sheffield experiences.
Our Favourite Places will expand its website to spread the word about Sheffield’s five ‘cultural strengths’, namely: street art, festivals, modernist architecture, music and beer.
Three major projects will also be commissioned from the Sheffield-based electronic musician Mark Fell; illustrator Phlegm, whose street art has won him international acclaim; and the artist and writer Tim Etchells.
The latest grant follows the first phase of Cultural Destinations funding for Sheffield, which helped spread the word about Sheffield’s cultural attractions through Our Favourite Places.
Kate Dore, who chairs the consortium, said she hoped the new investment would ‘drive more people to come and enjoy our vibrant and exciting city’.
Today is YOUR last chance to defend YOUR right to know
WEATHER WARNING: 75mph gusts forecast for South Yorkshire
South Yorkshire man jailed for 21 years for 'horrendous' child sex abuse
Police find 81 cannabis plants growing under 'disco' lights in Barnsley
On-the-run South Yorkshire prisoner back behind bars
Crack cocaine found on Sheffield street
Hospital bosses use care home beds to ease pressure on NHS
Get all the latest Owls stats
Get all the latest Blades stats
Download The Star's mobile app now for FREE