Learn how to keep New Year resolutions for good

A local author has ear-marked arguably the most depressing day of the year for the official launch of her new book.

Friday, 17th January 2020, 6:30 pm
Updated Saturday, 18th January 2020, 9:41 am

Anne Burton – a former accountant, now a recognised leader in human behaviour – has picked January’s ‘Blue Monday’ to unveil her new ‘Being Human – The Mind Reboot.’

The third Monday of January – the 20th – was given its gloomy title due to the triple whammy of post-Christmas blues, the arrival of festive credit card bills and the early failure of New Year’s resolutions.

Anne’s new book is borne out of her own experience of trying to fit with society’s accepted norms – one that led to a decade-long study of human behaviour following years as an accountant specialising in helping companies deal with periods of intense change.

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Author Anne Burton

And she will unveil the book at her Sheffield book launch, in Sheffield city centre this weekend, at St Paul’s Mercure Hotel.

The Chesterfield writer and coach said: “In 2007, after years of being sucked further and further into the rat race, I hit a brick wall. I became a mess of stress and sleep deprivation.

“My body was telling me enough was enough – I couldn’t even get out of bed.

“My breakdown coincided with an MBA I was taking on human behaviour and that started to help me make sense of why my life was going down the path it was.

“I realised Western society’s obsession with technology, getting more for less and material gain has forgotten what makes us a balanced human being – essential traits that go back to the dawn of time.”

Anne Burton argues there’s no better example of the failure of accepted patterns of human behaviour than peoples’ inability to stick to New Year’s resolutions.

“Whether it be losing weight or quitting smoking – only about ten per cent of those that make a New Year’s resolution actually make it past the beginning of February.

“Failure isn’t down to the things we traditionally blame like lack of will power – it’s actually down to things like the language you use when making the resolution, how you correctly focus on what’s important to you and how you make your goals more compelling.

“I’m passionate about helping people change destructive patterns of behaviour by restoring balance and giving them the tools to start achieving their life goals.”

Anne Burton is hosting the Resolution Revolution event as part of her book launch celebrations this Saturday, at Sheffield’s St Paul’s Mercure Hotel.

The event is geared to transforming the way you make resolutions and set goals. “I believe in getting results without the need for will power,” added Anne.

The event costs £49 and includes lunch and refreshments throughout the day.

‘Being Human – The Mind Reboot’ is available from Amazon. It is the follow up to Anne Burton’s critically acclaimed ‘Being Human – A User Guide.’