City women ditch perfect partners for rugged look

More than two-thirds of women in Sheffield say too much time in front of the mirror and having to wait for a man while he gets ready are major turn-offs, says a survey by Braun Pulsonic.

But the majority of men in Sheffield are yet to recognise this shift in desire. Over two-thirds believe women will only go out with a good looking man - and carry on all the primping and preening. Two in five men regularly spend over 20 minutes in the bathroom before going out.

One in six clearly need a serious lifestyle change; they admit to taking between 31 and 45 minutes in the bathroom before heading out on a night out.

Psychotherapist, agony aunt and life coach, DR Christine Webber says: ‘These results are not a surprise to me. For a while now, I have noticed the pendulum swinging away from the idea that the perfect partner is ultra-fashionable and ever-so sensitive. Instead, women are seeking out guys who are rather more rugged.