Sheffield cinemas set for bumper Fifty Shades of Grey weekend

Dakota Johnson as Anastasia "Ana" Steele and Jamie Dornan as Christian Grey
Dakota Johnson as Anastasia "Ana" Steele and Jamie Dornan as Christian Grey
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Christian Grey is already a hit with the women of Sheffield – with thousands snapping up tickets for Fifty Shades of Grey before the blockbuster is released.

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Advance ticket sales for the film version of EL James’ raunchy best-seller have rocketed at Cineworld Sheffield at Valley Centertainment, Vue at Meadowhall, Odeon on Arundel Gate and the Curzon, on George Street, ahead of its release tomorrow.

Despite failing to get the critics hot under the collar, thousands of tickets have been sold for more than 150 screenings planned in Sheffield during its first three days of release.

At Cineworld Sheffield, it will be shown on 12 screens tomorrow and on Saturday – with up to 3,000 people watching it at any one time. Nationally, the chain has seen more than 270,000 advanced tickets sales.

Andy Meakin, operations manager at Cineworld Sheffield, said: “We are expecting it to be one of the busiest weekends of the year. Pre-booking sales have been phenomenal and we’re getting ready for a very busy weekend.

“It is going to be showing on 12 screens on Friday and Saturday. We originally had it on five screens and they quickly sold out.

“Looking at the pre-booking sales I can see there are groups of people booking, so we’re expecting groups between 10 and 15 women.

“We had the same sort of thing when Sex And The City was released.

“We expecting strong bar sales too and have two new cocktails - Sex On The Beach and Red Room Cosmopolitan - on the menu.”

Vue Sheffield has sold almost 5,000 tickets and nationally the chain has taken more than £2million in advance ticket sales.

Chief executive Tim Richards said: “The hotly anticipated Fifty Shades Of Grey film adaptation and Valentine’s weekend is a match made in heaven for record-breaking movie going in Europe.”

At the city’s newest cinema Curzon, 214 tickets have been snapped up, with Valentine’s Day proving to be particularly popular.

Duty manager Grace Clarke said: “It’s our biggest film so far in terms of blockbuster and having it on opening night really helps. We are preparing ourselves for a busy Valentines Day.”

Meanwhile, staff at B&Q stores in South Yorkshire have been told to read Fifty Shades of Grey and prepare for a massive rise in demand for rope, cable ties and tape.

A leaked memo reveals workers have been asked to be ready for ‘sensitive’ customer questions about products which could be used in sexual role play.