O2 Academy Sheffield gets funky artwork make-over in lockdown

O2 Academy Sheffield has revealed a brand-new look in lockdown with funky art work by local talent Mila K, writes Graham Walker.
This is just an intervalThis is just an interval
This is just an interval

It aims to remind passers-by of good times they’ve enjoyed at the live music hotspot.

As part of O2’s national This Is Just An Interval campaign, the venue has been re-energised with an entirely new look and feel as the local community eagerly awaits the returning buzz of experiencing live music once again.

O2, in collaboration with Creative Debuts identified Mila K, a graphic artist and designer from Sheffield for the artwork seen on O2 Academy Sheffield.

Mile K said: “It was a real honour to be chosen to bring life back to O2 Academy Sheffield in these times.

"I think it's important to give people hope and a reminder of the times they've shared within these venues; meeting new friends, falling in love and experiencing live music. I wanted to bring this sense of fun and excitement through my 'Feedback Frenzy' concept, celebrating the weird and wonderful times by creating energetic musical characters that have been injected with life, all eagerly anticipating the re-opening of O2 Academy Sheffield, silently buzzing away till the amps all get switched back on!”

Gareth Griffiths, Head of Sponsorship at O2, said: “We appreciate these continue to be extremely challenging circumstances for live music venues, still waiting on guidance as to when they can re-open their doors.

"As we gradually return to normality, it is so important we celebrate the O2 Academy Sheffield, a venue at the very heart of its community, loved for the many memories that it has created.

O2 Academy Sheffield gets art work make-over in lockdownO2 Academy Sheffield gets art work make-over in lockdown
O2 Academy Sheffield gets art work make-over in lockdown

"The nation has experienced an extended break without live music, but this is just an interval and it will be back. We wanted to show our appreciation by ensuring fans remember the good times until we’re all able to enjoy live music together again.”

"O2, in collaboration with Creative debuts, has teamed up with home-grown talent across the UK to create bespoke artwork across 13 O2 Academy venues. O2 has been the proud sponsor of Academy Music Group venues since 2009, championing live music and helping fans get closer to the action via priority tickets, giving O2 customers access to tickets up to 48 hours in advance. For more information visit priority.o2.co.uk/tickets.