easyJet launches campaign to spotlight lesser-known destinations
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With easyJet flying to numerous European destinations out of Manchester Airport, the routes offer convenient travel links for passengers traveling from nearby areas like Sheffield via car or rail.
UK-based tour operator easyJet holidays has launched "One Street Over," a fresh initiative designed to encourage travelers to venture beyond usual tourist hotspots and experience lesser-known locations across Europe's top holiday destinations.
The first episode follows travel content creators Ryan and Jade from Live the Dash as they navigate Paris while taking on a series of challenges set by easyJet. Throughout their journey beyond the classic landmarks, they discover local markets, museums, galleries, parks, and less-known heritage sites that offer a deeper look into the culture and history of the French capital.
Aimed at both first-time visitors and returning holidaymakers, "One Street Over" showcases a side of Paris that exists beyond the traditional sightseeing routes, inviting travellers to uncover new experiences just off the beaten path.
Travel Connections & Booking Options
With easyJet flying to numerous European destinations out of Manchester Airport, the routes offer convenient travel links for passengers traveling from nearby areas like Sheffield via car or rail.
- Airport Parking: Reserve parking for Manchester Airport by clicking here.
- Rail Links: Book train transportation to Manchester Airport via the Trainline website.
- Flight Bookings: Secure deals on easyJet flights through On The Beach or Lastminute.com.
Supporting Sustainable Tourism
The campaign aligns with easyJet holidays' broader "Holiday Better" ESG strategy, which focuses on generating a positive impact within local host communities. By inspiring holidaymakers to visit quieter neighbourhoods, the initiative aims to distribute visitor spending more evenly to support local businesses across European destinations.
Matt Callaghan, chief operation officer at easyJet, said, “We believe travel can be a force for good, and One Street Over is based on a really simple idea: sometimes the best part of a holiday is just around the corner from the places everyone already knows.
“We want to encourage our customers to explore a little further, discover more of the neighbourhoods, people and businesses that make a destination special, and hopefully find something they weren’t expecting.”
Watch the Campaign
Watch the first episode of "One Street Over" on YouTube.