Yorkshire to spread Tour word to European cycling fans

A procession of Yorkshire-branded vehicles is set to roll into spring cycle races all over Europe to promote the county’s role in the Tour de France 2014.

Monday, 3rd March 2014, 12:43 pm
The Tour de France 2013 Caravane Publicite featuring Yorkshire. +Picture: Simon Wilkinson/SWpix.com

The Welcome to Yorkshire cars and vans, which paraded along the Grand Depart route in Corsica prior to the races as part of the official Tour de France 2013 publicity caravan, is gearing up to visit the Spring Classic cycle races for the first time to drum up support for stages one and two of the 2014 Tour.

The Le Tour Yorkshire caravan crew will start their European publicity drive in Paris on March 16, before passing through Corsica and Belgium and ending at the World Port Classic in Rotterdam on May 24 and 25.

Gary Verity, chief executive of Welcome to Yorkshire, said: “Our aim is to take full advantage of any opportunities to promote our great county as a destination now and well into the future, but especially so ahead of the Grand Depart.

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“Events like this offer a great opportunity to promote Yorkshire’s Grand Depart to a huge cycling audience across Europe in cycling heartlands, and help continue to spread the word about Yorkshire far and wide.”

Visit letour.yorkshire.com for further information.