YEP wants Yorkshire to join us for the world’s greatest cycle race
Tour de Force: As the countdown to the Grand Depart continues, your newspaper reveals its plans to mark the once in a lifetime arrival of the Tour de france. Jonathan Brown reports.
As God’s own county embraces the most famous cycle race in the world, your Yorkshire Evening Post is joining the ride of a lifetime.
With the Tour de France’s Grand Depart just months away, we are urging readers to saddle up and enjoy the world’s most watched annual sporting event’s first visit to Yorkshire.
A series of new campaigns, giveaways and promotions will add to in depth, dedicated Le Tour coverage as we bid to put you at the heart of the action.
As we gear up for the landmark event, pro cyclist, Team Sky rider and Leeds lad Josh Edmondson is writing a monthly YEP column starting on Saturday, as we follow our cycling prospects right to the start line outside Leeds Town Hall on July 5.
On the same day Edmondson will also star in our free Tour Talk podcast featuring cycling journalists Nick Westby and Richard Fiddler along with Tour de France news reporter Jonathan Brown.
Your YEP will also run a weekly Tour de France page from February 8 featuring reader’s pictures, news updates and all the information you need to capitalise on what is possibly the greatest sporting attraction Yorkshire will ever host.
On top of regular in-paper Tour coverage in the lead up to July, we are preparing a free 32-page supplement for our March 28 issue as the countdown continues to stages one and two of the Grand Depart.
Nicola Furbisher, the YEP’s managing editor, said: “This is a huge event for the county and we want to make sure that everybody, whether they like cycling or not, feels part of this glorious festival.
“We’re inviting everyone to be part of it. We’re looking for readers to join in with our future campaigns on what will be a fantastic adventure.”
Our two-wheeled push will begin with the Let’s Get Cycling legacy campaign, as we bid to bring cycling to everyone from school pupils and church groups to businesses and Yorkshire families from March 3.
We want to get as many people on their bikes as possible, embracing Ride to Work Day on June 16, issuing beginner’s guides, health advice, how-to videos and kit giveaways to ensure Le Tour has a lasting impact.
With your help, the YEP also plans to turn Yorkshire yellow by asking readers to send in their pictures of everything from yellow bunting and yellow clothing to yellow shop fronts and yellow gardens.
The Yellow Yorkshire campaign, which will roll into action on March 24, aims to line both the Tour routes and the region with a memorable summer glow.
And as the start of the iconic race nears, we will follow a team of Yorkshire cyclists along both stage one and two of the Grand Depart in an eight-part Tykes on Tour series.
We’ll guide you through all the must-see sights en route as well as offer advice on riding and where to stay on race day.
We also want our readers to show they’re giving cycling a go by inviting On Yer Bike! pictures, whether you’re riding to work or cycling in fancy dress, from May 5.
The YEP website has also been developed to include a special TDF tab, where you can find the latest Tour news and sports coverage, features, photo galleries and more about our cycling heritage through profiles of riders such as Beryl Burton and Barry Hoban.
And we’ll even be hosting a free Le Grand DeParty event at Yorkshire Food and Drink Live, in Leeds, on June 6, 7 and 8.
For everything Tour de France, visit www.yorkshireeveningpost.co.uk/news/tdf.
GET IN TOUCH WITH US AS TOUR NEARS
We want you on board to help to make the build-up to the big event as exciting and as fun as it can be.
Look out for an interactive series of campaigns, including Yellow Yorkshire and On Yer Bike!, where you can get creative and join in the festival fever.
You can tweet your pictures and comments to our @leedsnews Twitter handle using the hashtag #TDFYorks or post them on our Facebook page at www.facebook.com/yep.newspaper as the countdown continues.
The Yorkshire Evening Post website now features a dedicated Tour de France tab, which will help to keep readers up to date on all the latest news and sports coverage. Readers can comment on our stories online before stage one and two of the Grand Depart get underway on July 5 and 6.
For information visit www.yorkshireeveningpost.co.uk/news/tdf.
For all your Tour de France stories and events, why not get in touch with our Tour de France news reporter Jonathan Brown. Email [email protected], tweet @jonnybrownyep or call 0113 2388134.
For advertising opportunities email Joanna Sier at [email protected], tweet @joannasier or call 0113 2388689.