Bergin takes on dual challenge

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WINGER Tim Bergin is facing a double challenge at Sheffield Eagles - playing and bring back the fans.

The Irish international has signed a new one-year contract as a player and been appointed the club’s marketing ‘guru’.

“Tim wants to put something back into the club and we’ve put him in charge of marketing – we want him to put bums on seats,” said coach Mark Aston. “He’s opened up a lot of doors and got the gift of the gab and whether as a player or our marketing guru he’s got the drive to be the best. His challenge is to fill Bramall Lane.”

One of Bergin’s first moves in his new role as Business and Marketing Manager is to announce that all under-16s will be offered free season tickets for the 2012 season.

He said: “I’m delighted to work with Mark. The main focus for the next three years is to ensure that everything is in place so that Sheffield can take its rightful place in Super League. One of the key aspects of this process is to attract new fans to watch Sheffield Eagles.”

Bergin, 26, made a late entry into the professional game when he joined the Eagles in 2010. Last season he established himself in the team playing 27 games and scoring eight tries. He was voted Ireland’s player of the year.

Aston said: “Tim improved a lot last season and had a particularly good time with Ireland in the internationals when he was one of the standout players and I’m delighted he’s staying. He came into the game and a lot of people didn’t give him a chance but he’s worked hard and he’s a fierce competitor and we’re getting the benefits.”