Steelers official and TV presenter Dave Simms has apologised to fans for using a swear word during his ‘banter’ at the end of Sunday’s Elite League trophy win.
Speaking on a microphone, on Sheffield Arena ice, Simms said he hoped vanquished opponents Braehead Clan would beat those ‘B******s’of Nottingham Panthers in the Play off quarter finals.
Simms said: “I would unreservedly apologise if I offended anybody. It was he sort of banter you hear every day and there was absolutely no offence intended. I have had a great relationship with fans of all clubs for 20 years and long may that continue.
“In the heat of the moment sometimes you use industrial language that, in hindsight, you shouldn’t. It’s what happens when your are passionate about your sport. I’m sorry and we move on. “
Paul Ragan, CEO of Rinkcorp who own both Steelers and Cardiff Devils made a formal apology to both Nottingham and the Elite League.
Ragan said, “I have spoken with David, who is deeply apologetic, he is very aware that this type of behavior will not be tolerated in a family sport, and although friendly banter is fine, our friends from Nottingham do not deserve that type of treatment”.
Ragan continued “In short David let his emotions get the better of him, and he fully understands that this type of behavior does not assist matters when the Sheffield Steelers and Elite League are working so hard to improve its own corporate image around the world.”
Ragan confirmed that he was satisfied that no further action will be taken by him, the Board or the club.