Sheffield Steelers Champions Hockey League campaign was well and truly railroaded tonight.
They nosedived 8-1 at the home of Red Bull Salzburg, a team that they previously had felt they could hold their own with.
Steelers were level for 15 minutes, American forward Bill Thomas scoring for the Austrians.
Manuel Latusa, two minutes into the second period, punished Steelers again.
And there was no way back for Sheffield when Thomas got his second, Red Bull's third, at 24;14.
Time for a time out..and two minutes later Christoffer Bjorklund dragged (1-3) one back for the British champions.
Thomas Raffl put the game beyond for the home team though at 37;58, so Steelers had to troop in at the second interval three down.
That was bad: but worse was to come, with right winger Thomas nailing his hat-trick, for 5-1.
Steelers did not come into this tournament to be embarrassed: so Thomas' fourth (1-6) was particularly hard to swallow.
Johnny Hughes ran up a seventh for Red Bull at 54:35.
Penalty-ridden Sheffield looked completely exhausted and ruthless Red Bull added another with 21 seconds left, from Alexander Pallestrang.
The scale of the defeat makes progression from the CHL first round almost impossible - but Steelers will try to turn things around any way.
Coach Paul Thompson admitted the club had taken a step back, mainly during the 0-4 penalty-strewn last period.
He said he was upset at the attitude of some of the players.
Mathieu Roy, injured blocking shots in the last game at HV71, should be fit for next weekend.