Greg Wood has promised to usher in a brand new culture both on and off the ice after becoming head coach at Sheffield Steeldogs.
He wants to do away with the image of a recklessly physical side and mend fences with Elite League Steelers.
Wood, a PE teacher at Sandhill Primary school Great Houghton, Barnsley in the day, won’t put up with “silly penalties” and wants to take the shackles off the developing players so they can express themselves more.
The iceSheffield veteran will be doing things a lot different than his predecessor Andre Payette, whom he remains great friends with.
“The team has had a stigma for too long, we’ve been called donkeys and all sorts, which has been unjustified.
“I am not saying Andre was wrong in the way he coached, it is just that it did not always bring results. We sometimes shot ourselves in the foot. I want to give the players an opportunity to show a different skill-set.”
Payette was a rough-house player and Wood said: “That was his style and he has never changed.
“But if you take penalties against the likes of Telford Tigers and Guildford Flames you are going to go four or five down.
“Like working for any boss, we did what we were told.
“Playing just rough stuff doesn’t cut the mustard - we’re going to try something different.”
Steeldogs and Steelers have had major issues in the past, but the new coach says: “We should be working together. IceSheffield should be a factory churning out young players through the system, up through Steeldogs and towards Steelers, a natural progression.”