Wednesday manager Jos Luhukay has told The Star he is not envious of Stoke City's spending power.
The Potters, who lock horns with the Owls at Hillsborough on Saturday, have splashed out £40m on revamping their squad following relegation from the Premier League.
In stark contrast, Wednesday have only made three signings in 2018 and were placed under a transfer embargo for four months by the English Football League after breaching Profitability and Sustainability regulations.
When informed of Stoke's lavish spending, Luhukay replied: "I didn't know that but I never think about that (money).
"We play 11 against 11 on Saturday and will not be thinking about who spends more money to buy new players. I'm very happy and I have so much trust in my team.
"We will try to make a very good performance. We have respect for Stoke, of course, but we must believe in our own qualities."
Despite bringing in proven Championship players like Tom Ince, Benik Afobe and Ryan Woods, Gary Rowett's Potters side have made a poor start to the season, winning just one of their six league outings.
"Stoke is a high challenge for us," said Luhukay, who has confirmed Kieran Lee (knee) faces a couple of weeks on the sidelines. "They are team who have come down from the Premier League.
“They have struggled a little bit at the start of the Championship season but the team has a lot of quality and experience.
“We know their quality but we have our own and we must bring it on the field."
New Owls signings Michael Hector and Josh Onomah are expected to be included in the matchday squad, having returned unscathed from international duty with Jamaica and England Under-21s respectively.
Sam Hutchinson (groin) is ruled out.